Well, it's official. Every business MUST be using video on their website, in their marketing and even in their training. Video is now a critical component on every platform and channel. Here are 7 very good reasons why every business MUST be including video in their online marketing.
1. Video boosts conversion and sales
Video users have 27% higher click-through rates and 34% higher web conversion rates, says research from Aberdeen Group. Using video on a landing page can increase conversion by 80%, according to Unbounce.
2. Video builds trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Video is also the most powerful way to evoke emotions online
3. Video improves SEO
First off, utilizing video in content marketing efforts will no doubt improve your SEO. In fact, adding a video to your website can increase the chance of a front page Google result by 53 times. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
4. Video increases engagement
Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
5. Technology favours video
With the increased consumption of video and the resulting rise in production, technologies are leaning more and more towards favoring the video-marketer.
6. Video creates higher retention rates
65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content.
7. Video increases email effectiveness
Using the word video in an email subject line boosts open rates by 19%, click-through rates by 300%, and reduces unsubscribes by 26%, according to Syndacast.
Rave for Good is all about making the creation and sharing of great business videos fast, easy and cost effective. We make introduction and story videos for your website, testimonial videos from your happy customers, education videos for your lead generation campaigns. Reach out to us now for help to make business video easy, fast and affordable.