Rave for Good

Harnessing the power of video #1. Why is video so important as a strategy?

2 November 2019

 

Video is so powerful is because it is fast and compelling. Fast to get your message across, fast to get emotional engagement, fast to demonstrate and fast to learn from. Compelling because your messages are real, engaging and authentic.

People – your prospects, customers and staff – are now exposed to videos every minute through their social channels. They are used to it. They expect it.

New Zealand is behind the rest of the world on using video. Which, when you think about it, is good news for you… because by embracing video now, you are still at the forefront and will probably be leading the way in your industry.

Video is no longer just one piece of your overall marketing plan. It’s central to your overall success in engaging, converting, on-boarding and retaining customers, and increasingly to attracting, maintaining and training staff too.

Reality is, if you aren’t creating video, you’re likely falling behind. But don’t fret. It doesn’t have to be hard to integrate video into your business success. This guide gives you the fundamentals on what videos you actually need and how to go about making it happen.

The success of video as a business tool is undeniable. Just take a look at these statistics…

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